If you are running an online business you must be hearing about the benefits of search engine optimization one of the biggest advantages of digital marketing.
Nowadays search engine optimization become an essential part of a successful digital strategy and critical to thriving brand identity, once you become originated with the tactics and benefits of search engine optimization you will know that it’s worth time and money.
What is SEO and the benefits of search engine optimization?
SEO refers to search engine optimization and it’s a technical process to improve the ranking of your website or organic visibility for specific search in the search engine results page (SERP) google spiders crawl your site looking for words, phrases, documents, images, structure, user-friendliness, and a variety of other things, so when the user starts to search with a certain keyword your website will appear to him but you need to follow the SEO rule first.
During our everyday life, we go on google search for various things, if you want to go on vacation and you want to know the restaurants available in the same location or you want to buy a new smart mobile or a TV you will immediately go and search for “smart mobile phones” its brands, price, features, and the places where it’s available you will scroll down through the appeared results and choose the one matches your aim.
These search results are based on how google sees that this information is helpful to you which is based on the keyword you added to your content and the quality of content too.
Here we come to the benefits of search engine optimization being ranked in the first pages of a google search engine doesn’t happen by accident first you need to follow the perfect SEO rules make sure that your page will be from the first pages that will appear to the people who are targeting the same keyword as you or looking for the same product or service you offer.
Ecommerce adoption and the need for online engagement are always accelerating so there is no way to be visible, available, and valuable but to improve your digital presence and this will only happen by improving your search engine optimization.
SEO Benefits for Ecommerce
- Driving brand awareness
- SEO driving trust
- Improving the user experience
- Filling the marketing funnel and increasing your sale
- Increases Brand Visibility
- Elevating content
- Expanding remarketing audiences
- Lowering paid search costs
- Creating more Sustainable and lasting value
Due to the look down of covid-19 also people have found that online services are more helpful and safe for them wish has increased the demand for digital marketing.
We would like to take a second and mention if you are looking for a digital marketing agency in Egypt creative mind the house of digital marketing services will be there for you.
Why is search engine optimization is so important?
Google search engine works to provide users with the most relevant result they have searched for. Many businesses realized the importance of digital marketing nowadays and hence believe in the benefits of search engine optimization for their online existence.
It’s one of the most viable and coast effective methods nowadays to enhance the performance of your business whatever it is, as it helps you target your audience and understand them hence easily understanding them.
Search engine marketing vs. search engine optimization (SEM vs. SEO)
It’s important to understand the difference between them and to know that SEO is a tactic involved in SEM, SEM is also referred to as paid search or pay-per-click(PPC).
SEM is also a digital marketing strategy that aims to increase your website visibility in SERP. but, you have to pay for that services not for free like SEO.
Advantages and disadvantages of SEO:
10 Benefits of search engine optimization
No doubt that there is a lot of advantage once you gonna implement SEO rules in your business these benefits include:
Benefits of search engine optimization and increasing your organic traffic and the quality of your website
Having organic visibility must lead to increasing website traffic which is a huge benefit of search engine optimization, and an effective SEO strategy helps your page to be at the top of the search engine result page(SERP).
If you are providing the same product or service the user is looking for and you are following the SEO rules so you can enjoy organic visibility driving high traffic without the need to persuade your clients.
Another big benefit of search engine optimization is being inbound that it makes users find you when they need your information unlike other outbound methods like spam email and noisy interruptive ads which annoy users.
Increasing the return on investment(ROI)
ROI is always a priority for any business owner and a precise SEO strategy can ensure you have a high ROI. And also it won’t cost you anything like other digital marketing strategies you will only spend a little time preparing catchy content to get the most benefit of search engine optimization and it’s 24\7 crawling to promote your content and help you get higher organic traffic.
You need to know that SEO is friendly to good content strategy and works hand in hand with your content if your website offers high-quality content that is always fresh and updated and SEO optimized, search engine optimization will help you rank higher and get accelerated organic traffic which is one of the greatest benefits of search engine optimization.
Improving your meta tags and providing a safe and mobile-friendly website selecting keywords that match users need all of that help you improve your user engagement rate and hence they become connected to your brand more and get increased conversation rate and ROI.
Benefits of search engine optimization and gaining credibility and trust
Being organically ranked on the first pages of the google search engine earn you the credibility and trust of the user gained from being trusted by Google itself. This trust is based on several on and off-page signals such as the quality of your content if it’s mobile-friendly increasing your website speed and targeting a good keyword that gets the user’s interest all help in boosting your rank higher.
SEO gives you highly competitive advantages
With good and SEO, optimized content Startups can easily compete in the same field with a strong organization which is one of the greatest advantages of digital marketing and hence of search engine optimization.
If you invest correctly in SEO you must get a market share considering that the first page in SERP gets 90% of the organic traffic so you must be there.
SEO helps you get in touch with more people and rank better in local searches
While one of the digital marketing strategies is to target your audience SEO helps you attract anyone whatever stage of buying funnel they are in, all you need is to target the same keywords they are interested in and you can use keyword research tools to help you rank higher with the best keywords and expand with it.
You also need to do market research so you can know your competitors better and know where are they and the keyword they are ranking with so you can decrease the keyword gap between you and them and where they have their backlinking and use all of this information to create an extraordinary SEO strategy.
Factors that improve the usability of your website include a strengthened site structure and navigation, both are factors in how search engines rank your website.
“Smart 40 inch TV near me” sounds familiar, isn’t it? All of us make local research every day for various things we need to buy or to know more about if you consider that nearly 80% of the local research leads to an increased conversion rate.
SEO local strategies help you attract these researchers who are ready to buy. you need to create a “Business account” on google then request reviews from your client and create your listing with the correct names, mobile phone, and addresses.
SEO can give you measurable and quantifiable results:
Google Analytics provides you a comprehensive amount of data about your traffic the organic and the paid one so you can get information about your website such as the keyword that the user used, the page they land on, how much time they stay on the website, and whether they complete specific action or not.
Totally you can get the full insights of your website through which you can improve the performance and content of your website for a better customers experience.
Search engine optimization provides you 24\7 promotion
Search engine optimization offers don’t stop they will never run out even if your budget does so which is a great benefit of search engine optimization you don’t have to miss.
Search engines enhance PPC
Pay per click (paid) strategy works well with the SEO (unpaid) strategy, while PPC helps your page to rank high at the paid search results SEO does the same but organically which shoes you that you mainly don’t need money to be at the top of SERP.
Having both website ranking at the top paid search results and organic traffic too provides you with a higher probability that users will visit your website and also bring you credibility and make your website trustworthy.
You can also get an advantage from SEO to maximize your pay-per-click campaign if your page is highly ranked and the keyword has a low cost-per-click.
Building relationships with other websites
Getting external links from another website also can benefit your SEO strategy. Finding a chance for adding your link in a blog post and another site that offers the same services as you can benefit you and help you gain the trust of your clients.
Even google will give you trust once he detected your links on other relevant pages and websites. Also will help you promote your brand awareness.
SEO is a long term goal in your digital marketing strategy
First, you need to know that there is a direct relationship between your time, effort, and budget with your SEO results and ROI. good work needs enough time to be done in its perfect way so if a company starts to give you promises in the short term you need to be warry.
Implementing SEO roots in your digital marketing strategies such as the content creation and making it SEO optimized and mastering google algorithm need time of course to start seeing its impact.
you need to know that search engine optimization is a long-term investment that will never run out if you know how to do it like a pro. Creative minds can help you with your digital content strategy and figure out your brand messaging.
Disadvantages of SEO
- results from SEO can take a long time.
- Sites that rank high are targeted by competitors
- SEO is not stable and always change
- Return on investment ROI takes a long time.
- It requires significant investment to remain competitive.
- It isn’t guaranteed to work for sure there are no promises.
- Being controlled by an algorithm.
- Your actions can be penalized.
Once you hire creative minds you will get the full benefits of search engine optimization:
The benefits of search engine optimization have major benefits to your website and hence to your overall business which in the long term can bring you huge accelerated growth accompanied by credibility and trust for your brand.
Creative minds experts have enough experience and knowledge to implement SEO in your brand with sure long-term results. our SEO team is able to deliver you high-quality work at the minimum cost through a comprehensive SEO process.
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