Client: My Progress
Location: Qatar
Sector: Human Resources
Audience: B2B
Expertise: Branding & Positioning, Graphic Design
Objective:
To develop a strong and professional brand identity for My Progress that communicates trust, growth, and innovation—positioning the company as a reliable HR solutions provider for corporate clients across Qatar.
Scope of Work:
- Branding & Positioning: Created a strategic brand identity reflecting My Progress’s mission to empower organizations through effective HR solutions. Included logo design, brand voice, and core messaging.
- Graphic Design: Designed a full set of brand assets including corporate stationery, digital templates, business presentations, and marketing materials for B2B outreach.
Technology & Tools Used:
- Design Tools: Adobe Illustrator, InDesign, Photoshop
- Collaboration & Review: Figma
- Output Formats: Optimized for print and digital use across HR platforms and client communications
Quality Assurance:
- Multiple review rounds to align with industry tone and professionalism
- Visual consistency checks across touchpoints
- Client feedback incorporated at every stage of development
The project successfully delivered a professional and credible brand identity for My Progress, enabling the company to communicate effectively with B2B clients and establish a solid presence in Qatar’s HR sector.
