Client: Acumen Consulting Egypt
Location: Egypt
Sector: Management Consulting
Audience: B2B & B2C
Expertise: Branding & Positioning, UX/UI, Mobile App

Objective:

To enhance Acumen’s brand presence and digital experience through rebranding, modern UX/UI, and a cross-platform mobile application tailored to both B2B and B2C audiences.

Scope of Work:

• Branding & Positioning: Refreshed brand identity with new guidelines and market-aligned positioning.
• UX/UI Design: User research-driven design for web and mobile platforms, with intuitive navigation and consistent visual language.
• Mobile App Development: Cross-platform app featuring client dashboards, consultation scheduling, and notifications.
  

Technology Used:

• Frontend: React Native, HTML, CSS, JavaScript
• Backend: Node.js, Express.js
• Database: MongoDB
• Design Tools: Figma, Adobe XD
• APIs: Firebase, Google Analytics, Calendly API
  

Quality Assurance:

• Functional, performance, and cross-device testing
• User acceptance testing (UAT)
• Security and data protection measures
  

The project positioned Acumen as a digitally forward consulting firm, delivering a cohesive and engaging user experience that supports both its B2B and B2C services. The new digital platform reflects Acumen’s professionalism and scalability for future growth.