Client: Aqar Ya Masr
Location: Egypt
Sector: Real Estate
Audience: B2B & B2C
Service Provided: SEO (Search Engine Optimization)
Objective:
To improve Aqar Ya Masr’s online visibility and search engine ranking, driving qualified traffic and generating leads from both individual property seekers and real estate professionals.
Scope of Work:
- SEO Audit: Conducted a comprehensive analysis of the existing website to identify technical, on-page, and off-page SEO issues.
- Keyword Strategy: Researched and implemented high-impact keywords tailored to real estate queries in the Egyptian market.
- On-Page Optimization: Improved meta tags, headings, internal linking, image alt text, and content structure for better crawlability and relevance.
- Technical SEO: Enhanced site speed, mobile responsiveness, and fixed indexing issues to align with Google’s best practices.
- Content Guidance: Advised on blog and landing page strategies to support long-term ranking and engagement.
- Analytics & Reporting: Set up tracking tools and provided regular performance reports with actionable insights.
Tools & Platforms Used:
- SEO Tools: Google Search Console, Google Analytics, SEMrush, Screaming Frog, Ahrefs
- CMS Optimization: Custom CMS, WordPress
- Performance Monitoring: PageSpeed Insights, GTmetrix, Clarity, Google Analytics
Quality Assurance:
- Pre- and post-implementation benchmarking
- Regular keyword tracking and ranking analysis
- Ongoing performance reviews and optimizations
The SEO campaign significantly improved Aqar Ya Masr’s search visibility, increased organic traffic, and boosted qualified lead generation. The brand is now better positioned in Egypt’s real estate digital space, reaching the right audience at the right time.