Client: Aqar Ya Masr
Location: Egypt
Sector: Real Estate
Audience: B2B & B2C
Services Provided: Branding & Positioning, UX/UI Design, Mobile App Development

Objective

To create a mobile-first real estate platform that connects buyers, sellers, and agencies in Egypt through a seamless, user-centric experience, while establishing a strong brand identity in the digital real estate market.

Scope of Work

• Market research & strategy
• Brand identity & positioning
• UX/UI design for B2B & B2C flows
• Cross-platform mobile app development
• Content strategy & localization
• Quality assurance & deployment
• Post-launch support
  

Deliverables

• Brand identity & guidelines
• UX research & UI prototypes (Figma)
• Cross-platform mobile app (iOS/Android)
• Admin dashboard & API documentation
• QA test reports
• App store deployment & user training
  

Technology Stack

• Frontend: React Native
• Backend: Node.js + Express.js
• Database: MongoDB
• Cloud: AWS (EC2, S3)
• APIs: Google Maps, Twilio, Firebase
• Design Tools: Figma, Adobe XD
  

Quality Assurance

• Functional & regression testing
• Usability testing with end users
• Cross-platform & performance testing
• Security audits & data protection validation
  

The project delivered a modern, scalable mobile app that meets the needs of both consumers and real estate professionals. Aqar Ya Masr now stands as a competitive, tech-driven player in Egypt’s real estate market, with a strong brand and a user-friendly digital platform.