Client: Bolaq Bookstore
Location: Egypt
Sector: Publishing & Retail
Target Audience: B2B & B2C
Services Provided:
Branding & Positioning, UX/UI (Ergonomy)
Objective
To establish a distinct brand identity and user-friendly interface for Bolaq Bookstore, aimed at enhancing its appeal to both individual readers and institutional buyers. The project focused on creating a refined digital presence that reflects the bookstore’s cultural value while making the discovery and purchase of books seamless.
Scope of Work
- Development of a brand strategy that aligns with Bolaq’s mission and audience
- Creation of a complete visual identity system
- UX/UI design for a future e-commerce platform tailored to book browsing and bulk purchasing
- Design guidelines for digital and offline touchpoints
Deliverables
- Brand identity package (logo, visual system, brand tone)
- UX research and wireframes based on customer personas
- UI design for the bookstore’s web platform (home, product, cart, and account flows)
- Style guide and design documentation
Design Tools Used
- Figma (UX/UI wireframes and interface components)
- Adobe Illustrator & Photoshop (Branding and visual elements)
Quality Assurance
- Usability testing on interactive UI prototypes
- Accessibility checks for color contrast and typography
- Iterative design feedback based on stakeholder input
Bolaq Bookstore now stands out with a cohesive brand identity and an elegant, user-centered design system, laying the groundwork for a digital platform that connects readers and institutions with ease. The project positions Bolaq as a modern yet culturally grounded destination for literature in Egypt.
