Client: Faz3a
Location: Saudi Arabia
Sector: Non-profit
Audience: B2B & B2C
Expertise: Branding & Positioning, UX/UI, Graphic Design, Mobile App

Objective:

To create a unified, modern digital identity and mobile experience for Faz3a that effectively communicates its non-profit mission, increases user engagement, and improves access to services for both individual users and partners.

Scope of Work:

• Branding & Positioning: Developed a purpose-driven brand identity, emphasizing trust, impact, and community support.
• UX/UI Design: Designed user flows and interfaces that reflect empathy, clarity, and ease of use for diverse audiences.
• Graphic Design: Delivered a suite of visual assets including icons, infographics, and social templates to support ongoing outreach.
• Mobile App Development: Launched a user-friendly mobile app with features such as service access, donation tracking, alerts, and partner engagement tools.

Technology Used:

• Frontend: React Native, HTML, CSS
• Backend: Firebase, Node.js
• Database: Firestore
• Design Tools: Figma, Adobe Illustrator, Photoshop
• APIs & Services: Firebase Cloud Messaging, Google Maps, Analytics

Quality Assurance:

• Conducted usability testing with B2B and B2C users
• Cross-platform and performance testing
• Accessibility and localization checks
• Security protocols to safeguard donor and user data

The Faz3a project successfully translated the organization’s values into a strong digital presence. Through thoughtful branding, intuitive design, and a responsive mobile app, Faz3a is now better equipped to connect with communities, partners, and donors across Saudi Arabia.