Client: Qatar General Authority of Customs
Project: Graphic Design & Branding Package
Sector: Government & Administration
Creative Minds was engaged by the Qatar General Authority of Customs to revamp and unify its visual identity through a comprehensive branding and graphic design package. The goal was to modernize the Authority’s public image, enhance consistency across communication channels, and support ongoing digital and institutional modernization initiatives.
Scope of Work
- Development of a new institutional branding system
- Design of custom iconography and visual assets
- Creation of print and digital collateral templates
- Guidelines for brand application across departments
- Arabic/English bilingual brand integration
- Alignment with Qatar’s national visual standards
Key Deliverables
- Brand Identity Package: Logo refresh, typography system, color palette, visual motifs
- Graphic Design Assets: Custom icon sets, infographics, government form templates, signage mockups
- Stationery & Print Collateral: Business cards, letterheads, folders, presentation templates
- Digital Templates: Email signatures, social media visuals, branded PowerPoint decks
- Brand Guidelines Document: Usage rules, layout standards, and tone-of-voice guidance
Technology & Tools Used
- Design Software: Adobe Illustrator, InDesign, Photoshop
- Prototyping & Layout: Figma
- Documentation: Adobe Acrobat, MS Office Templates
- File Delivery: Optimized assets for web, print, and internal systems
Quality Assurance
- Internal design reviews and stakeholder feedback cycles
- Print proofing and color calibration
- Bilingual layout testing for Arabic and English readability
- Accessibility and legibility validation for digital and print media
- Brand consistency audits across use cases
The refreshed branding and graphic design assets elevated the Authority’s visual presence and improved recognition across public and intergovernmental communications. The new system empowered internal teams with clear, reusable design standards, reinforcing the Authority’s professional image and supporting Qatar’s broader public sector modernization goals.
