Client: Sree3
Location: Egypt
Sector: Food
Target Audience: B2B & B2C
Services Provided:
Branding & Positioning, UX/UI (Ergonomy), Graphic Design, Mobile App Development, Website Creation
Objective
To launch Sree3 as a modern, user-friendly food ordering and delivery platform in Egypt—connecting restaurants with consumers and businesses. The goal was to build a distinctive brand and intuitive digital experience that drives engagement, loyalty, and seamless transactions across web and mobile platforms.
Scope of Work
- Brand identity development and strategic market positioning
- UX/UI design for mobile and web interfaces
- Development of a mobile app for ordering and delivery
- Website creation with a responsive, easy-to-navigate structure
- Custom graphic design for digital and marketing assets
Deliverables
- Complete branding package (logo, colors, typography, tone)
- UX/UI wireframes and design system
- Native mobile app (iOS & Android)
- Responsive website
- Custom illustrations and icons for the app and website
- Admin panel for managing orders, users, and content
Technology Stack
- Frontend: Sass, Objective C, Swift, Java, Flutter
- Backend: Node.js, PHP Laraval
- Database: MySQL
- Design Tools: Figma, Adobe XD
- Third party integrations: Google Maps API, Firebase
- Payments Integration: PayTabs
Quality Assurance
- Functional and cross-platform testing
- Usability testing across B2B and B2C use cases
- Load and performance testing under simulated traffic
- Accessibility and responsiveness validation
The Sree3 project resulted in a visually strong, technically sound digital platform tailored for Egypt’s food market. With a well-defined brand and user-centered experience, Sree3 is now positioned to compete in both B2B and B2C spaces, offering a reliable, engaging, and scalable solution for food ordering and delivery.
