Client: Aqar Ya Masr
Location: Egypt
Sector: Real Estate
Target Audience: B2B & B2C
Services Provided:
Advertising, Branding & Positioning, UX/UI (Ergonomy), Graphic Design, Media Planning, Motion Design, Online Advertising, SEO, Social Media, Web Application, Website Creation

Objective

To develop a comprehensive digital ecosystem that positions Aqar Ya Masr as a modern, user-focused real estate platform in Egypt—empowering users and real estate professionals with a seamless online experience, a recognizable brand identity, and effective multi-channel marketing.

Scope of Work

• Strategic branding and positioning for a competitive real estate market
• Full UX/UI design for web and mobile platforms
• Website and web application development with a scalable architecture
• Visual identity and creative content (graphic & motion design)
• Integrated marketing services including SEO, social media management, and online advertising
• Media planning and campaign execution across digital channels

Deliverables

• Brand identity & visual guidelines
• UX/UI designs and prototypes
• Responsive website & web application
• Admin dashboard for property management
• SEO-optimized web content
• Social media assets and ad creatives
• Marketing campaigns (Google Ads, Meta, etc.)
• QA reports and launch documentation

Technology Stack

• Frontend: React.js (Web), Tailwind CSS
• Backend: Node.js with Express.js
• Database: MongoDB
• CMS/Admin Panel: Custom CMS / Headless CMS (if used)
• SEO Tools: Google Search Console, SEMrush
• Analytics & Ads: Google Analytics, Meta Business Suite, Google Ads
• Design Tools: Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects)

Quality Assurance

• Cross-browser and responsive testing
• Functional and usability testing
• Performance and SEO audits
• Accessibility and mobile optimization checks
• UAT (User Acceptance Testing) before launch

The Aqar Ya Masr project successfully established a strong digital presence in the Egyptian real estate market. By combining strategy, design, technology, and targeted marketing, the platform now serves both businesses and consumers with an engaging, efficient, and professional online experience. Aqar Ya Masr is well-positioned for growth with a powerful brand and a scalable digital infrastructure.