Client: Arab Business Academy
Location: Iraq
Sector: Banking & Financials
Audience: B2B & B2C
Expertise: Branding & Positioning, Ergonomy (UX/UI), Graphic Design, Website Creation
Objective:
To establish a professional and trustworthy digital presence for Arab Business Academy, enhancing user experience and brand credibility in the banking and financial education sector.
Scope of Work:
- Branding & Positioning: Developed a clear, authoritative brand identity reflecting expertise and reliability in financial education.
- UX/UI Design: Created intuitive, user-friendly interfaces for seamless navigation tailored to diverse audiences including professionals and students.
- Graphic Design: Delivered comprehensive visual assets such as icons, infographics, and marketing materials aligned with the brand.
- Website Creation: Built a responsive, accessible website featuring course listings, registration functionality, and resource hubs.
Technology & Tools Used:
- Frontend: React, HTML5, CSS3
- Backend: Node.js, CMS integration
- Design Tools: Figma, Adobe Creative Suite
- Analytics: Google Analytics, SEO tools
Quality Assurance:
- Usability testing with representative user groups
- Cross-browser and device compatibility checks
- Accessibility compliance audits
- Continuous client feedback and iterative improvements
The project positioned Arab Business Academy as a credible and modern platform for banking and financial education in Iraq. The blend of strong branding, ergonomic design, and functional website has enhanced user engagement and market reach.
