Client: Business Forward, the knowledge portal of Onsi Sawiris School of Business at The American University in Cairo
Location: Cairo / New Cairo, Egypt
Sector: Thought-leadership / Media & Insights / Business Intelligence
Audience: Business professionals, policy-makers, academics, students, and industry stakeholders in Egypt and the region
Expertise: Delivering research-driven articles, thought leadership, multimedia, and insights on trends in business, economy, innovation, and society.

Objective
To create a digital platform that elevates Business Forward’s role as a trusted source of timely, analytical, and accessible business insights, strengthening AUC’s thought leadership and connecting academia, industry, and the public.

Scope of Work
Design & UI/UX: Developed a clean, modern website layout with intuitive navigation across articles, multimedia, and themes.
Web Development: Built a content-rich, responsive site supporting categories like “Industry Insights”, “Get Knowledge”, “Passion Projects,” and multimedia
Content & Communication: Structured and showcased research articles, videos, infographics, and newsletters focused on business trends and economic topics.
Digital Transformation: Upgraded the portal to support frequent publishing, multimedia formats (read, watch), and interactive content (newsletter subscription, search/filter).
Quality Assurance: Ensured cross-device compatibility, usability of multimedia formats, and seamless user navigation across content types.

Technology Used
Frontend: WordPress
Backend: PHP Laravel
Database: MySQL
Design Tools: Figma/Adobe XD
Security: Standard encryption and platform protocols to support a university-affiliated portal

Quality Assurance
Functional Testing: Verified that all content pages, media playback, and subscription forms work correctly.
Performance Testing: Checked site load times and responsiveness on desktop & mobile.
Cross-Device Compatibility: Tested across major browsers and devices (desktop, tablet, mobile).
User Acceptance Testing (UAT): Reviewed by AUC’s communications/marketing team prior to launch
Data Protection: Maintained user-subscription and newsletter data under university digital-policy standards.

Outcome
The refreshed platform positioned Business Forward as a digitally robust insight-hub, enhancing its reach, supporting AUC’s thought-leadership brand, and delivering a richer, more engaging experience to its audience of professionals, academics, and students.