Client: Baddel
Location: Riyadh, Saudi Arabia
Sector: E-commerce
Audience: B2C
Expertise: Branding & Positioning, Ergonomy (UX/UI), Graphic Design, Web Application, Website Creation

Objective:

To launch a user-friendly and visually compelling e-commerce platform for Baddel, making product discovery and digital transactions seamless for consumers in Saudi Arabia.

Scope of Work:

• Branding & Positioning: Crafted a distinct, consumer-focused brand identity to establish Baddel in the competitive e-commerce landscape.
• UX/UI Design: Designed an intuitive, conversion-optimized interface enhancing product browsing and checkout experience.
• Graphic Design: Delivered a suite of cohesive visual assets for digital marketing and on-site content.
• Web Application & Website Creation: Built a scalable, mobile-responsive web application and storefront with integrated payment systems and user account features.

Technology & Tools Used:

• Frontend/Backend: React.js, Node.js, Next.js
• Design Tools: Figma, Adobe Photoshop, Illustrator
• E-commerce & Analytics: Shopify/Custom CMS, Google Analytics, SEO tools
• Payment Integration: Local and international gateways

Quality Assurance:

• Cross-browser and device testing
• User journey and cart-flow validation
• Load and speed optimization
• SEO and accessibility checks

Baddel now operates with a modern, branded e-commerce platform that delivers a smooth, engaging shopping experience and positions the business for digital growth in the B2C sector.