Client: MAAB
Project: Branding & Positioning, UX/UI Design, Website Creation
Sector: Marketing & Advertising
Creative Minds partnered with MAAB to define a bold new brand identity and develop a modern, high-impact website that reflects the agency’s position as a leader in marketing and advertising. The project included brand strategy, complete visual identity design, user-centric UX/UI, and a responsive, high-performance website tailored to MAAB’s creative and commercial goals.
Scope of Work
- Brand strategy and market positioning
- Visual identity design and brand system creation
- UX research and wireframing
- UI design and interactive prototyping
- Website development and CMS integration
- SEO optimization and responsive design
Key Deliverables
- Branding Package: Logo, color palette, typography, visual language, tone of voice
- UX/UI Design: User flows, wireframes, high-fidelity designs, mobile-first layouts
- Website: Fully responsive, CMS-powered site with dynamic portfolio, blog, and service pages
- Technical Documentation: Style guides, CMS training materials, deployment instructions
- SEO & Performance Setup: Keyword targeting, metadata, and speed optimization
Technology Stack
- Frontend: WordPress
- Backend & CMS: WordPress (custom theme)
- Design Tools: Figma, Adobe Creative Cloud
- Optimization: Google Lighthouse, Yoast SEO, Cloudflare CDN
Quality Assurance
- Cross-browser and device testing
- Accessibility compliance (WCAG standards)
- SEO audits and performance benchmarking
- Functional testing across all user journeys
- User feedback cycles and design refinement
The MAAB website successfully elevated the agency’s digital presence, capturing its creative energy and market positioning. The rebranding effort provided a cohesive, modern identity, while the website offered a seamless user experience that increased client engagement, conversions, and visibility in a competitive market.
