Client: Muscle Plus E-commerce
Project: UX/UI Design, Graphic Design, Web Application Development, Branding Package
Sector: E-commerce

Creative Minds partnered with Muscle Plus to create a dynamic, visually engaging e-commerce platform tailored for the fitness and supplement market. The project combined a full branding package with intuitive UX/UI design and a robust web application, delivering a cohesive brand identity alongside a seamless online shopping experience.

Scope of Work

• Brand strategy and visual identity development
• UX research and customer journey mapping
• High-fidelity UI design for desktop and mobile
• Graphic design for product visuals and marketing collateral
• Development of a custom e-commerce web application
• Integration with payment gateways and inventory systems
• SEO optimization and analytics setup

Key Deliverables

• Branding Package: Logo design, color palette, typography, iconography, brand guidelines
• UX/UI Design: Wireframes, responsive visual design system, mobile-first interface
• Web Application: Product catalog, shopping cart, secure checkout, user accounts, admin dashboard
• Graphic Design Assets: Homepage banners, product images, promotional graphics, marketing templates
• Technical Documentation: CMS instructions, admin guides, SEO and performance setup
• Marketing Support Materials: Email templates, social media visuals, on-site popups

Technology Stack

• Frontend: WordPress
• Backend: WordPress
• Payments Integration: Paymob
• Design Tools: Figma, Adobe Creative Cloud
• Analytics & SEO: Google Analytics, Google Tag Manager, Lighthouse SEO compliance

Quality Assurance

• Cross-device and browser compatibility testing
• Functional testing of shopping flows (browse → checkout → confirmation)
• Performance and loading speed optimization
• User feedback integration and A/B testing
• SEO and mobile responsiveness validation

The Muscle Plus brand was successfully revitalized with a cohesive identity, paired with a seamless and engaging e-commerce platform. This integration boosted user engagement, reduced cart abandonment, and increased online sales, solidifying Muscle Plus’s position in the competitive fitness supplement market.